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The methods that we are going to describe have as their foundation what we have called the "Three Circle Model". This is well known to most people in new business development but goes under different names in different places.
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The three circles are:
- Technology
- Market
- Business
The three circles connect with the well-known Three Questions:
- Will It Work
- Will It Sell
- Will It Make Money
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All three circles must be present and at the same level of maturity for a new business to form and go forward successfully.
You can learn more about the Three Circle Model by logging on to IDEO's web site. IDEO is a premier innovation company. They use slightly different names for the Circles than we do, but the principal is the same.
For further information, please contact us.
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